Terms and Conditions of Sale

Last updated: June 16, 2025

This Privacy Policy explains how AlphaBurn (the “Site,” “we,” “our,” or “us”) collects, uses, and discloses your personal information when you visit, use our services, make a purchase on support@alpha-burn (the “Site”), or otherwise communicate with us about the Site (collectively, the “Services”). For the purposes of this Privacy Policy, “you” and “your” mean you as a user of the Services, whether you are a customer, a website visitor, or another individual whose information we have collected in line with this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to this Privacy Policy
We may update this Privacy Policy from time to time, for example to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required under applicable law.

How we collect and use your personal information
To provide the Services, we collect (and have collected over the past 12 months) personal information about you from various sources, as described below. The type of information we collect and use depends on how you interact with us.

In addition to the uses set out below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and those of our users or others.

Personal information we collect directly from you
The information you submit directly through our Services may include:

  • Contact details: your name, address, phone number, and email address.

  • Order information: billing address, shipping address, payment confirmation, email address, and phone number.

  • Account information: username, password, security questions, and other details to ensure account security.

  • Customer service information: details you choose to include when communicating with us, such as messages sent through the Services.

Some features may require you to provide certain information. If you do not provide it, you may not be able to access those features.

Information we collect automatically
We may also automatically collect certain information about your interaction with the Services (“Usage Data”), using cookies, pixels, and similar technologies. Usage Data may include details about how you access and use the Site, such as device information, browser information, network connection, IP address, and other interaction data.

Information we obtain from third parties
We may receive information about you from third parties, such as:

  • Service providers supporting our Site and Services (e.g., Shopify).

  • Payment processors, which collect payment information (e.g., bank account, credit/debit card, billing address) to process your orders.

  • Partners providing tracking technologies (cookies, pixels, SDKs) when you visit our Site, interact with our emails, or engage with our ads.

All third-party data we receive is handled in line with this Privacy Policy.

How we use your personal information

  • Providing Products and Services: To process payments, fulfill orders, send notifications, create/manage your account, arrange shipping, and handle returns or exchanges. Shopify may also match your account with other Shopify services you may use, in line with Shopify’s Privacy Policy.

  • Marketing and Advertising: To send promotional emails, SMS, or postal mail and display tailored ads. For EU users, this processing is based on our legitimate interest in selling products (Art. 6(1)(f) GDPR).

  • Security and Fraud Prevention: To detect, investigate, or act against fraud, illegal activity, or malicious use.

  • Communication and Service Improvement: To provide customer support and improve our Services.

Cookies
We use cookies to operate and improve our Site, remember your preferences, and analyze user interactions. For more information, see Shopify’s Cookie Policy. You can manage cookies in your browser settings, but blocking them may affect your experience.

Disclosure of personal information
We may share your information with:

  • Service providers (IT management, payment processing, shipping, data analysis, customer service).

  • Business and marketing partners.

  • Affiliates within our corporate group.

  • In cases of legal requirements, business transactions, or to protect our rights.

Children’s Data
Our Services are not intended for children, and we do not knowingly collect information from anyone under 16.

Security and Data Retention
No security system is 100% secure. We recommend not using unsecure channels to share sensitive information. Retention depends on business needs, legal obligations, or dispute resolution.

Your Rights
Depending on your location, you may have rights such as:

  • Access, deletion, correction, portability.

  • Opt-out of sale/sharing of personal data or targeted advertising.

  • Restrict processing or withdraw consent.

  • Appeal if your request is denied.

You can exercise these rights by contacting us.

Complaints
If you have concerns about our use of your data, contact us. If unsatisfied, you may appeal or file a complaint with your local data authority (see EU list of supervisory authorities).

International Users
We may transfer your data outside your country. If transferred from Europe, we rely on Standard Contractual Clauses or equivalent mechanisms, unless the country is deemed adequate.

Contact
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

Email: support@alpha-burn
Address: 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ

Unless otherwise stated, we are the data controller for your personal information.